NBC announced new changes for “Today Show”. Comcast’s NBC has appointed two executives to make the right changes of the “Today” show. This happened just a day after the television network announced that longtime producer Jim Bell will leave to take a larger role in the sports division.

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Don Nash will become the executive producer, reporting to Alexandra Wallace, who is the executive in charge of the show. Previously, Don Nash was a broadcast producer who has worked on NBC’s morning’s show for 23 years.

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NBC strives to refresh the show because it had began to fade as its rating has decreased. Moreover, ABC’s “Good Morning America” has beaten “Today” show.

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Today is one of the most important and profitable NBC’s TV shows. It generates $485 million in ad revenues in 2011, up 6.6 percent from 2010, according to Kantar Media. Its rival, “Good Morning America” won $299 million last year.

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The show had problems mainly after NBC has announced that former executive producer Bell will leave the show in order to become a full-time executive producer of the Olympics. Bell and Matt Lauer were blamed for firing of Ann Curry, which was a very controversial event that harmed the image of the show.

It remains to be seen if 2013 will be a better year for “Today” show, with less scandals, a reinforced brand and also an increased profit.

NBC, who is still struggling to make the Today Show successful once again, will bring new changes to the morning television show. The Today Show lost its supremacy when it comes to morning shows to Good Morning America, following Ann Curry’s departure from the team. Ratings dropped amazingly in the past few months and the reality is that NBC has to make a change.

Now, NBC is expected to name Alexandra Wallace as the executive producer of the Today Show. Until today, Alexandra has served as a senior vice president for the network. The change is not very shocking, as current producer Jim Bell, failed to keep the show’s ratings at the highest level possible. However, if Alexandra Wallace will be named the new executive producer of the Today Show, she will be the first woman in charge of the long-running NBC show. The pressure and the responsibilities will surely be impressive.

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Jim Bell was blamed for all the problems that the Today Show is going through nowadays. Jim Bell has been in charge with the show since 2005. He was also considered to be responsible for the way Ann Curry’s departure from the show was handled. The firing of the co-host of the Today Show was an extremely controversial event. Ann Curry was replaced with Savannah Guthrie earlier this year. Ann left the Today Show in June.

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The Today Show was the top-rated morning television show for no less than 16 years in a row. In 2012, the show lost its supremacy. There is no wonder a change had to be made. If Alexandra Wallace will be confirmed to take the responsibility of making once again the Today Show the most successful morning television program or not is something we are about to see. When the new change is expected to take effect is not known yet, either.

Last year, the day Meredith Vieira left the cast of the Today Show was very sad. Her co-hosts, Matt Lauer, Ann Curry, Al Roker, and Natalie Morales all sported I Love Meredith shirts, and each offered a mini-tribute to the departing host. Matt spoke about her small ego, Curry talked about how they’re family, and Morales waxed poetic over Vieira’s general amusingness.

Here are some of the best moments of Meredith Vieira on the Today Show.

In this video, Meredith gets into an icing fight with Matt. It’s actually really funny and goes to show that a morning TV show doesn’t necessarily has to be very serious.

Meredith accidentally drops the S bomb on air, while she tries to play a car-driving simulation game.

Ice and Will Ferrell. Sounds like fun. Meredith went ice-skating with comedy actor Will Ferrell. Although she is a great anchor, she is not that great of an ice-skater.

Watch as Meredith challenges Hillary Clinton into a talk about politics. Meredith had guts to pull this short interview through.

Skating doesn’t work? Why not try dancing? Here, Meredith dances with Apollo Ono.

Meredith was one of the hosts for NBC’s coverage of the 2012 Olympics. Both Vieira and co-host Matt Lauer were criticised for their NBC coverage of the opening ceremony for the 2012 London Summer Olympic Games.

Ann Curry left the Today Show earlier this summer, but it seems that the star already is wanted back. Ann was actually let go from her job as co-host of the show in June. Today Show producers claimed that the departure was not in fact their fault and all they want is for Ann to come back. It seems that the low ratings the show registered in the past few months are the main reason why producers want Ann Curry to return to the Today Show.

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Why Ann Curry was let go from the Today Show is a question that many tabloid magazines have tried to answer. Over the summer Ann told People that Today Show producers wanted her to dye her hair and dress more feminine and contemporary. The star said she refused to do so, as she wanted to remain true to herself and her own tastes.

Soon after leaving the Today Show, Ann signed a contract with NBC News. If Ann managed to do just fine, we cannot say the same thing about the Today Show. Following Ann’s departure the ratings of the show have much decreased. The new co-host, Savannah Guthrie, failed to convince the audience, so Ann is now asked to help the show regain its success. The Today Show has been for years the number one watched morning news program, aspect with changed over this summer.

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An insider told Radar Online that Ann loves her new job at NBC and she is so much happier as a front line reporter. If she will receive an official proposal to come back from the Today Show, and mostly if Ann will accept it, is something we will probably find out in the following weeks.

Until then, problems seem to continue for the Today Show. According to the latest rumors, Matt Lauer is dealing hard with the drops in ratings. It seems that the star has been much affected by the fact that the show lost its place as the leader morning television show to Good Morning America. The show’s ratings continued to get lower each month since the summer.

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Still, Matt receives all the needed support from the show’s producers, who seem to believe that he is the heart and the soul of the show. Producers also said that the whole issue linked to ratings is more complex than just the dismissal of Ann Curry. According to the Associated Press, producers believe that any time there is a change, people need to process it in order to adapt to it and accept that change.

There is no doubt in the fact that the Today Show has been through a rough time, but probably producers will find the best ways to overcome it.

The Today Show is a daily American morning television show on NBC dating back to 1952. The first three hours of the show are anchored by Matt Lauer and Savannah Guthrie. Al Roker gives frequent weather forecasts and Natalie Morales reports from the news desk. Roker and Morales co-host the third hour, while Hoda Kotb and Kathie Lee Gifford co-host the fourth hour. Weekend editions are anchored by Lester Holt and Jenna Wolfe. Meteorologist Bill Karins appears on Saturdays and Stephanie Abrams on Sundays.

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There was a high scandal that went off around the cast of Today Show. On 11 September 2012 sparked outrage after the program declined to cutaway from an interview with Keeping With the Kardashians co-star Kris Jenner, in which she discussed the show and her breast augmentation, to broadcast the 11th anniversary remembrance ceremonies of the September 11th terrorist attack at 8:46 am, ET.

At that time, a moment of silence was held in memory of the the 2.996 people who died in the tragedy was being conducted. That was the time when American Airlines Flight 11 crashed into the North Tower of the World Trade Center.

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NBC was the only national television news outlet in the United States that did not interrupt regular programming to broadcast the moment of silence live. While the coverage of the ceremonies was not seen on the NBC network feed in most of the US, WNBC/New York interrupted the Today broadcast to run locally produced special coverage of the ceremony.

NBC News CEO Steve Capus sent out a memo directly to all NBC affiliate station managers on September 12th, apologising for severe criticism that the stations faced following the incident, and acknowledging that the situation touched a nerve with viewers.

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Nevertheless, Steve Capus did not issue either a public apology or an official press release to the media concerning their decision not to air the moment of silence. The memo notes that the moment of silence had not been routinely broadcast on Today since 2006, with the exception of September 11, 2011 on the 10th anniversary of the attacks.

Following the scandal linked to Ann Curry’s dismissal from The Today Show, ratings have dropped, raising concern among producers. It seems that The Today Show will have to cut some costs to be able to survive. The scandal involving Ann and her being forced to leave the show seems to never go away, so the ratings continue at their lowest level in years.

Ann Curry and Matt Lauer

Having under consideration this situation, employees at The Today Show are wondering whether Matt Lauer will be willing to sacrifice his salary to save the staff or they will be at risk of loosing their jobs. According to the New York Post, in case Matt will not sacrifice part of his $25 million salary to save The Today Show, a part of the staff will be left without a job. Cutting costs is a must at the morning show nowadays, and naturally the only option producers have is firing some of the employees.

A source told the New York Post that the pressure on the staff would be relieved only if Matt will give up some of his amazing salary. The staff at The Today Show will most likely put pressure on Matt to make the right thing, and so avoid loosing their jobs.

Matt Lauer

Matt Lauer currently is the highest paid news anchor in the United States. He has a salary of no less than $25 million. Since the scandal involving Ann Curry’s departure from the show broke, fans have deserted The Today Show, ratings dropping impressively. This means that the earnings of the morning television show have also decreased.

April was the first month of the year when The Today Show lost its supremacy on Good Morning America. The same month Matt was offered a $25 million contract to remain the co-host of the show, becoming the highest paid-news anchor on TV. Ann was replaced with Savannah Guthrie, but fans did not appreciate the way the show handled her departure. Guthrie failed to impress the audience and to keep viewers on The Today Show.

Savannah Guthrie and Matt Lauer

However, this is not the first time when a television host has to give up part of his salary to save the show. Jay Leno, the host of NBC’s The Tonight Show, agreed with a 10 percent cut from his salary to avoid firing the staff. His salary currently is about $20 million.

Now, the only question that remains is whether Matt Lauer will take a pay cut off his $25 million salary to save jobs or not.

The Today Show is one of the most popular American morning television shows on NBC, which debuted in 1952, being the longest running American television series. Although at the beginning it was a two-hour program, in 1987 it expanded to Sundays and in 1992 to Saturdays. In 2007, this show was expanded to four hours, being a proof that its popularity hasn’t decreased at all throughout time. This incredible show was produced By Sylvester B. Pat Weaver, Jr., the vice-president of NBC and it included news, lifestyle features, as well as light news and interviews, so it was very interesting and covered a wide variety of topics. For many years, the show was moved from one studio to another and in 2006, the studio was renovated and moved back into the revamped Studio 1-A space, being divided into five parts on the lower level, including the interview area,  the new desks, as well as home base, the couch area and it also has a kitchen located upstairs.

New anchors of the show have included a lot of people such as Chris Wallace, Tony Guida, Frank Blair, as well as Jim Fleming, Ann Curry and many others. From 1952 to 1964, one of the most important parts of the show was related to fashion, lifestyle and weather, all presented by a woman, Estelle Parsons being the first who had this job and her title was “Women’s Editor”.

Throughout time, the Today Show changed a lot , but it’s still amazing how it managed to maintain its popularity even after all these years. As the Internet has become very important, in 2012, the show had new online feature called “Today in Two Minutes”, which was anchored by Natalie Morales and provided brief updates on various topics. At present, the Today Show presents breaking news, interviews, reporting on a variety of human interest stories, as well as popular culture, finance issues and weather reports. Editions and topics are tailored to the interests of viewers and can also include special series and wonderful  live performances of many celebrities. As the Internet has advanced lot, people can watch it now online from any place where they have a reliable Internet connection and a computer or a laptop, which is amazing.

The Today Show is one of the most beloved televised shows that air in America. It is presented each and every single morning on NBC. The show debuted on January 14, 1952 and it was a total premiere, as no other television in the world had such a show. Initially it was only in weekdays, but in time it was prolonged. The creator of Today is Sylvester L. Weaver Jr. and working on it in present are Matt Lauer, Ann Curry, Natalie Morales, Al Rocker, Willard Scott, Kathie Lee Gifford, Hoda Kotb and Savannah Guthrie.

In the first years of the show, there were several special editions that remained in the memory of the public. The first edition of this type was on February 6, 1952, at less than a month after the launch of the show. King George VI of Britain died that day and all the schedule was left aside to debate this topic. In March, NBC made a special edition with Time Magazine and the first half hour of the March 31st edition was anchored by Jim Fleming, Jack Lescoulie and Dave Garroway. July had the last special edition of the first year of Today. Since July 21 to July 26, Chicago was the host of a special event, Democratic National Convention. With this opportunity, Garroway anchored the show from Chicago, to make sure all the Americans have the chance to see the convention. The audience was estimated at about 70,000,000 people.

1953 came with a special event, thus special Today edition immediately after the show had one year. On January 20, the first inauguration of new president Dwight Eisenhower took place and Jim Fleming was in New York to present all that happened there. For the first time in the history of television, a Vidicon portable TV camera was used, by NBC special correspondent Merrill Mueller. When Joseph Stalin died in March, the Today Show aired another special edition. The anchors of the show were the first to talk about the Soviet leader’s death, thanks to the time difference between Moscow and New York. Until mid 1950s, it was just one more special edition of Today. On June 2, 1953, the coronation of Elisabeth II took place and NBC collaborated with BBC for a special transmission of the important event. Commentary and analysis was made on the topic and the show had a huge audience.

Today Show is one of the most famous television shows in the States that airs every morning on NBC. The show debuted on January 14 1952 and it is the first of its genre on American television and the world. Television stations all around the world have taken after the model of Show and have their own version. Originally, the show broadcasted two hours on weekdays and eventually expanded to weekends. Today was the first of its genre when it first signed on with host Dave Garroway. The show successfully blends national news headlines, in depth interviews with newsmakers, lifestyle features, other light news and gimmicks, including the presence of chimpanzee J.Fred Muggs as the show’s mascot during the early years. It has spawned several other shows of a similar type, including ABC’s Good Morning America, CBS’s The Early Show, and the Canadian series.

The show is filmed and produced at studio 1A in Rockefeller Centre, New York, just across from NBC headquarters at the GE Building. The studio is located right next to the street and many times the hosts do the weather or other events from outside. Today was the brainchild of Pat Weaver, who was the then vice-president of NBC. Later, he became president of the company from 1953 to 1955, and then served as chairman of the board for another year. The show is currently hosted by Meredith Viera and Matt Lauer. Al Roker does weather updates and An Curry reads news headlines. Gene Shalit is the entertainment critic. Previous hosts have included Bryant Gumbel, Jane Pauley, Deborah Norville, Tom Brokaw, Barbara Walters, Hugh Downs, and Floyd Kalber. Popular former weathercaster Willard Scott still appears on the show daily doing the 100th birthday announcements he first became famous for in the 1980s.

From 1952 to 1964, a notable member of the cast was a woman, often an entertainer, the Today Girl. Usually, she would discuss fashion and lifestyle, report the weather, cover lighter fare stories or engage in verbal jousting with Garroway. Estelle Parsons was the first to hold the job, though her title at the time was Women’s Editor. Upon her departure in 1955, the The Today Girl name was adopted. The last to hold this position, Barbara Walters, discussed her job in her autobiography. She wrote that it was the era before the Women’s Movement, and it was believed that nobody could take a woman reporter seriously. In 1966, Walters was promoted to co-host alongside Hugh Downs. Today Show was and still is a great show.