NBC announced new changes for “Today Show”. Comcast’s NBC has appointed two executives to make the right changes of the “Today” show. This happened just a day after the television network announced that longtime producer Jim Bell will leave to take a larger role in the sports division.
Don Nash will become the executive producer, reporting to Alexandra Wallace, who is the executive in charge of the show. Previously, Don Nash was a broadcast producer who has worked on NBC’s morning’s show for 23 years.
NBC strives to refresh the show because it had began to fade as its rating has decreased. Moreover, ABC’s “Good Morning America” has beaten “Today” show.
Today is one of the most important and profitable NBC’s TV shows. It generates $485 million in ad revenues in 2011, up 6.6 percent from 2010, according to Kantar Media. Its rival, “Good Morning America” won $299 million last year.
The show had problems mainly after NBC has announced that former executive producer Bell will leave the show in order to become a full-time executive producer of the Olympics. Bell and Matt Lauer were blamed for firing of Ann Curry, which was a very controversial event that harmed the image of the show.
It remains to be seen if 2013 will be a better year for “Today” show, with less scandals, a reinforced brand and also an increased profit.