In the morning, while drinking their coffee, most people turn on the TV to see the latest news, weather forecast and other valuable information on the Today Show. The Today Show is one of the best viewing programs, as it has been running for several years now and has gained massive popularity. The Today Show has first debuted in 1952 and it was the first of its genre on American television and in the world.
Until the late 1980s, the fame and dominance of The Today Show was unequalled and unchallenged by other TV networks, when it was overtaken by ABC’s Good Morning America. From the inception of the show, the idea of The Today Show was to provide the latest news has been critical to the good functioning of the program. In this respective, the Today Show has always had one person on set whose job was to prepare and deliver newscasts. In the beginning The Today Show had a two-hour format, where four newscasts would be delivered, every half hour. In the more modern format, there are only three newscasts, delivered at the top of each of the first three hours.
In the first 25 years of existence, the weather segments were presented by the host or the newsreader. Recently, with the purchase of the Weather Channel by NBC in association with two private equity groups, the forecast segment is now augmented with reports and observations by the Weather Channel staff. The first brand extension of the Today Show was created in 1982, when Early Today was conceived as a lead-in for Today Show. It even had the same anchors, Bryant Gumbel and Jane Pauley. The program was conceived so local stations could carry the full hour or one of the two half hours. All other extensions of the Today Show had low ratings and immediately had to be cancelled. Nowadays, the Today Show has got a weekend edition that are tailored to the priorities and interests of weekend viewers, offering special series that feature live performances by the biggest names in music and Broadway, outside the studio.